Logo

Our logo comprises the Wise wordmark and our Fast Flag. We can fly it just about anywhere. A mark of constant progress, it isn’t stuck to the borders that separate people. It brings us closer together.

The Wise logo
Colour versions

Primary colour versions

Colour is the first visual thing we remember, and a powerful asset in building brand recognition. Our colour is green. We use it first, last, and for nearly everything in between.

Go to colour guidance.

The Wise logo in Forest Green, on a Bright Green background
The Wise logo in Bright Green, on a Forest Green background.
The Wise logo in Forest Green on a neutral grey background.

Logos in secondary colours

When deep into a marketing application, you can also apply our secondary palette to our logo. 
If it feels appropriate.

Two pink Wise logos, side by side.
Two yellow Wise logos, side by side.
Two Wise logos in blue, side by side.
Two Wise logos in pink, side by side.
Using the Fast Flag

When people see our Fast Flag, they know whoever they are, wherever they are, they can use money. To make sure it stays that way, we use it wisely in the right places.

The Wise Fast Flag in Forest Green, next to a 'W' in grey.

App tile

There's been a lot of discussion about how big our Fast Flag should be. Here, it sits larger and more to the left than in any other context.

Fast Flag app icon in Forest Green on a Bright Green background

Social avatar

In social situations, we never shout. So here the Fast Flag is a little smaller, while still sitting slightly to the left to make it optically central. It looks best that way.

Forest Green Fast Flag avatar on a Bright Green background
Green Fast Flag in Forest Green on a Bright Green background
Size and borders

Money doesn’t need borders. Logos do. Ours requires one flag’s worth of clear space 
in all directions.

Minimum logo sizes

  • Print — 6mm high

  • Digital — 35px high

The Wise logo shown with the correct border size around it.
Positions

Placing our logo in the corner makes it nice and visible without taking up too much room, especially digitally. It can fly centrally though — 
just give it plenty of space and make sure it sits slightly to the left.

Lock up showing how to position the Wise logo
Partner lockups

If you want to get somewhere fast, go alone. If you want to go far, go together. Our mission takes us around the world, so some strong partnerships are going to come in handy. Here’s how to let the world know who we work with.

Horizontal lock-up

When we display a partner’s logo alongside ours, we set it at the same height as our Fast Flag so it’s nice and consistent. And we use its width to create a good amount of space between the two.

The Wise and HSBC logos side by side.

Vertical lock-up

When we vertically stack a partner’s logo, they always go below us. We set their logo at the same width as ours. And we use the height of our Fast Flag to create the right amount of space between the two.

The Wise logo on top of the HSBC logo.
Logo with tapestries

When it comes to type on tapestries, the first rule is always ensuring our logo is visible. To do that, we stick to white or Bright Green, and always make sure there’s plenty of contrast.

Go to tapestries guidelines.

The Wise logo in white on a tapestry background.

White with enough contrast.

The Wise logo in Bright Green on a tapestry background.

Bright Green with enough contrast.

The Wise logo in Bright Green on a tapestry background.

Lacking in contrast.

Things to avoid
The Wise Logo with the Fast Flag out of alignment.

Don’t change the logo lockups.

The Wise logo condensed.

Don’t adjust the logo.

The Wise logo on an angle.

Don’t place the logo on an angle.

The Wise logo with a shadow.

Don’t add effects to the logo.

The Wise logo as a mask for a tapestry.

Don’t use the logo as a mask.

The Wise logo as a keyline.

Don’t use the logo as a keyline.

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